mason
visual identity, brand collateral,
graphic design, digital marketing
Mason, the premier restaurant in Bali, was established based on the simple concept, ‘by hand’. It was the owners first new-build and their story is reflected in the brand identity. The name itself comes from the word, ‘masonry’ and the food is focused around meats and cheese, all of which are hand-made and cured in-house.
Soft blue-grey paper menus and embossed brick-shaped business cards compliment the recycled turquoise glasses and interior terracotta floor tiles. A simple, yet well considered menu design that mimicks the layers of bricks and mortar also subtly tells the customer, they are receiving nothing but quality product.
Mason, Brett Hospitality Group
www.masonbali.com
Canggu, Bali
Photography: Joey Griffiths